Since I’m on my major DEVO kick at the moment, I thought I would just go through all their albums. Today’s killer Devo record: New Traditionalists from 1981.
New Traditionalists took more than one listen for me to really click with it. On first listen, it sounded a little flat, a little dull, sandwiched between the quasi-industrial sound of Oh, No! It’s DEVO and the guitar-synth pop hooks of Freedom of Choice. I wrote this first impression off as exhaustion from listening to too many Devo records at once. Also, it was 4:00 am. Everything turns to mush in your head by that time of night.
So a couple days later, I came back with fresh ears, and was hooked. The first song, the single, “Through Being Cool,” sounds a little off, but it’s really just different, and it gets stuck in your head before long. You’ll notice that singing duties are split among band members on New Traditionalists, giving a real variety to the singing (Mark Mothersbaugh, skilled as he is, always sings in the same high range).
The balance between guitars and electronic synthesizers has begun to shift away from the guitars on this album, clearly foreshadowing where the next album would go. This has always been Devo’s plan, to get away from the guitar-and-drums sound, and into new territory. So perhaps there’s less of that punkish vibe, and more of those magnificent hooks. So what?Continue reading “Devo: New Traditionalists”